Course curriculum

  1. 1

    • Welcome! Introduction
  2. 2

    • B2B Outreach Copywriting Playbook

    • Cold Outreach Copywriting Principles + Checklist

    • Our Cold Email Methodology & Launch Framework

    • Campaign Strategy: A/B Test your way to success

    • The Ultimate Guide To Lead Magnets

    • LIVE Example - Lead Magnet Critique

    • The 2 approaches for Outbound Prospecting: Personalized Manual Outreach vs Automated Mass Volume

    • Layers of Personalization: Finding Personalization points when reaching out
  3. 3

    • Low Hanging Fruit Exercise: Get A Quick Sales Boost By Following Up With Old Leads

    • Pre call tips: How to get high show rates + warmer leads

    • Pre Call Survey to qualify prospects + prep for calls

    • My 7-Step Sales Call Framework

    • 1 call close VS 2 call close - Pro's/Cons

    • Follow-up Masterclass: Managing your sales pipeline

    • B2B Proposal Template
  4. 4

    • Scaling Your Outreach Campaigns

    • Recommended Software Tools

    • Scaling Outreach Campaigns - Once Something Works

    • Email Automation Prep - Deliverability & Tech Set-up

    • Cold Email Campaign Build + Launch with Instantly.ai

    • Instantly Accelerator - Diving deeper with Instantly

    • Linkedin Automation w/ Expandi: Creating a Connection/Follow-up Sequence

    • Ninja Linkedin Campaign Strategy - Targeting Post Engagers
  5. 5

    • Niche Analysis Worksheet - To Prioritize Your Focus

    • Creating your ICP & Buyer Persona

    • Messaging Mastery - Developing your Positioning, Messaging & Value Proposition

    • Messaging Exercise "Flavors of Pain" (Problem Based Selling Training & Brainstorming Prompt)

    • Market Research: Getting to know your ICP/persona

    • Offer Development Worksheet